Terms & Conditions

This website is operated by Retail Four General Trading L.L.C.

All enquiries can be directed to contactpurebaby@retailfour.com.

These terms and conditions, together with your order, constitute the entire contract between purebabyme.com and you for the supply of products. No other terms and conditions will apply. The contract cannot be varied unless we agree to vary it in writing or by email.

Purebaby DFC 
Unit MW012B Dubai Festival City
Canal Walk, 1st Floor. Dubai POBOX 95629. 

General Disclaimer

purebabyme.com strives to provide accurate content, including product information, policies, pricing, and visual displays. Policies, pricing and item availability are subject to change without notice. Prices displayed are subject to final approval at the time of order fulfillment. All images are shown for represenational purposes only and may differ to the actual product.

purebabyme.com may, from time to time, change or add to this website (including these terms and conditions) or the information, products and services without notice. However, every effort will be made to keep this website updated. We are not liable to you or anyone else if errors occur in the information on this website or if that information is not up to date.

We are not liable to you or anyone else for any loss in connection with use of this website or a linked website.


If you make a payment for our products or services on our website, the details you are asked to submit will be provided directly to our payment provider via a secured connection.

The cardholder must retain a copy of transaction records and Merchant policies and rules.

We accept payments online using Visa and MasterCard credit/debit card in AED.


This website is copyright of Retail Four General Trading L.L.C.

You are provided with access to it for personal and non-commercial use only.

Other than for the purposes of and subject to the conditions prescribed under the Copyright Act 1968 or any other applicable legislation throughout the world, you may not, in any form or by any means:

Adapt, reproduce, store, distribute, transmit, print, display, perform, publish or create derivative works from any part of this webste; or
Commercialise any information, products or services obtained from any part of this website without written permission from Purebaby.


We have done our best to display, as accurately as possible, the colours of the products shown on this website. However, as colours can be affected by computer monitors or screens we cannot guarantee the accuracy of a colour depciated.

Purebaby Gift Vouchers

Gift vouchers are valid for 12 months from the date of issue and can only be used for online purchases at www.purebabyme.com If you would like to buy something at a lesser value than the voucher, the voucher retains the unused value and may be used at a later date, as long as it is within 12 months of the original purchase date. If you would like to purchase an item at greater value than the voucher amount you can pay the balance of the item using a credit card. Please note that promotional vouchers issued by Purebaby Stores in the Middle East have different terms and conditions. Please contact us at contactpurebaby@retailfour.com for further details.

Governing Law

United Arab Emirates (“UAE”) is our country of domicille. This agreement is governed by the laws of the UAE and the parties must submit to its jurisdiction. Any dispute or claim arising out of or in connection with this website shall be governed and construed in accordance with the laws of UAE.